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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

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Example #1 - Rockin' Hero Copy​

Ever stumble upon awesome hero copy and think… “Rock on!”

That’s exactly how I felt when I found JKBX’s (Jukebox Technology) website.

JKBX lets you buy shares in the royalties of your favorite songs.

It might sound complex, but they explain it amazingly well and show how music royalties could benefit your portfolio.

This is definitely a hit.

​→ See how JKBX rocks their hero​

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Example #2 - The Power of Being Clear​

Clear language and visuals.

That’s what I love about this section from one of Equals’ product pages.

Their main message — “If you can spreadsheet, now you can dashboard.”

Simple words to explain how easy they make building a dashboard.

Followed by “Here are a few dashboards we designed earlier.”

A clever use of language that makes it seem as if they whipped up these dashboards in a few minutes earlier that day.

Finally, they have a slick carousel showing images of practical dashboard examples.

Bonus points for making it feel like Apple’s iconic “Cover Flow” from iTunes 7.

​→ Check out the Equals Reporting page​

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Example #3 - Founder-Led Storytelling​

Product-specific, Founder-led storytelling is gaining traction, especially on LinkedIn.

There’s something really authentic about a Founder getting their hands dirty and posting about specific, real-world customer problems.

When done right, it reinforces product positioning and unique value organically.

I’m loving this trend and hope to see it continue.

​→ See founder-led storytelling in action​

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Example #4 - ICYMI​

When you’re company is rapidly shipping new features, it can be hard for customers, even your own employees, to keep up.

That’s why I love this page from Notion.

“Every Notion product update from 2023”

A visual collection of 90 product updates they shipped in 2023.

In a market where constant innovation and improvements is a competitive advantage.

This is great proof.

Not to mention, a great use of their own product.

​→ See every Notion release from 2023​

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Example #5 - Have You Met Devin?​

We’re edging closer to singularity with Devin, the world’s first AI Software Engineer.

Putting aside how scary this software is, Devin’s launch video does an amazing job showing exactly how it works in context of specific use cases, so you can see how remarkable it is.

I’ve noticed this trend with launch videos. Narrative driven, use case focused.

The “low fi” launch page is also great. Simple, focused on the product and use cases. No glitz or flashy graphics.

To put a cherry on top, getting access to Devin seems as simple as filling out a Google form!

​→ See Devin in action!​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Senior Product Marketing Manager @ Aidoc​
• ​Product Marketing Manager @ ReMatter​
• ​Product Marketing Manager @ Milk Stork​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​How to Stand Out - In this tough job market, you need to stand out. Marta Puerto got creative post-layoff, crafting a viral video pitching her next role. With 144K+ likes on LinkedIn in two weeks, I’ll bet she's already found her next gig.
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2. ​A Proven Framework for Tier 1 Launches - Struggling with the 'blank page' for your next launch? Madison Leonard shares her billion-dollar company launch framework so you never have to start from scratch again.
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3. ​Communicating a Price Hike - Raising prices can be nerve-wracking. You never know how customers will react. Karan Sood offers a helpful framework for crafting your next price hike email with care and intent.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!