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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Zenhub’s Honest Demo Page

We’ve all had them. “Demo calls” that turn into a one-size-fits-all sales pitch. So Zenhub addresses this stigma head-on with their demo page copy.
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You get a real product expert, tailored demo, and honesty around their limitations.

​→ See how Zenhub differentiates their demo​

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Example #2 - Dropbox Says It All With No Words

This 10-second demo of Dropbox Replay tells you everything you need to know about the product without any words or audio.

While the entire landing page for this new product is impressive, this one section stands out despite being short and bare bones.

Most demo videos for new product launches are elaborate and time-consuming to create. This one breaks the mold and still hits the mark.

​→ Check out the Replay product page​

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Example #3 - Tella's Bold Activation Email

When’s the last time you saw an activation email take a shot at the competition?

Maja Voje recently shared this activation email from Tella, where they directly take aim at Loom.

This cheeky and creative approach highlights differentiation at every point of the customer journey.

​→ See what Maja thought of it​

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Example #4 - Aquipor’s Splashy Comparison

Aquipor makes porous concrete, a concept that's hard to understand for most people.

But their 18-second video and simple website imagery clearly showcases what makes their product special compared to typical concrete.

It highlights product benefits, while comparing the old way vs. the new way.

​→ Check out Aquipor's website​

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Example #5 - From Drab to Fab

Want team members to help promote your next launch on social? Give them something worth sharing.
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Relume masters this with eye-catching animations for each of their new component launches. In seconds, you can see how Layout 481 can change your website design from drab to fab.

​→ See an example social post from Jonathan at Relume​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ AppHub​
• ​Product Marketing Manager @ Releady​
• ​Product Marketing Manager @ BenchPrep​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​The Ultimate ChatGPT Toolkit - ChatGPT can be a game changer for PMMs, but you have to know how to use it. Check out this ultimate (Free) toolkit that gets frequently updated to keep you sharp.
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2. ​How To Announce New Features - Shlomo Genchin shares some practical copywriting advice on how to launch new features without all the fluff.
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3. ​Customer Rollout Cheat Sheet - Aatir Abdul Rauf breaks down a process PMs and PMMs can follow to keep customers aware and excited about new feature rollouts.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!