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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Reworkd Uses Experience as Proof

Why do buyers value social proof? It gives them peace of mind that buying your product won’t be a decision they regret.

But what can you use when you don’t have a lot of testimonials or case studies?

Try showing proof that you have experience doing the job you say you do. Like Reworkd, who show that they’ve extracted more than 15 million lines of code.

​→ Check out Reworkd's social proof section​

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Example #2 - Robo Call Revenge

Here’s a genius content play from Robokiller.

They know their audience hates scammers, so they created Robo Call Revenge, a series where they play real examples of their product inflicting pain on scammers.

Not only is it super satisfying content, it also demonstrates the value of their product.

​→ Listen to Robo Call Revenge​

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Example #3 - Coming Soon to Dopt

I’m seeing more established SaaS companies do this — setting up waitlist pages for new products or even features.

I love the idea of waitlists because they allow you to promote a product and capture demand - even convert it to beta users - before putting a big marketing effort behind your launch.

Also want to call out the use of the “eyebrow” from Dopt as a clever way to promote the waitlist on their homepage.

​→ Check out Dopt's in-app messaging waitlist page​

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Example #4 - A Clear "How it Works" Section

With interactive demos and product animations becoming the norm, it’s great to see that simple screenshots and callouts still work.

This simple section on Popupsmart’s homepage lets you choose from different use cases and highlights important capabilities on each page.

Simple, yet effective.

​→ See Popupsmart's "How it Works" section​

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Example #5 - A Benefit You Can Believe

I’m always looking for ways to improve my golf game. But I’m skeptical when something promises to shave strokes off my round.

That’s why I love this piece of messaging for the Lag Shot 7-iron. Instead of some lofty further-order benefit, this swing-aid simply promises:

“You'll turn that rare “once a round” purely struck iron shot that feels like butter into something that happens all the time.”

Now that’s something I can believe in.

​→ See Lag Shot's product page​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Broken String Biosciences​
• ​Senior Product Marketing Manager @ Warmly​
• ​Product Marketing Manager @ ShipHero​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Great cold emails tell stories - Josh Braun shares a simple framework for writing 7-second stories in your cold emails.
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2. ​Product-Led GTM ≠ Product-Led Growth - Madison Leonard explains the difference between two GTM strategies that often get confused as the same thing.
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3. ​Homepage messaging zones - Jon Itkin shows how the best homepages can be broken down into 6 specific zones.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!