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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Tuple's Interactive Aha Moment

You can try to explain “fearless screen sharing” or you can simply show someone how your app automatically hides personal SMS conversations from other meeting guests.

Bonus points to Tuple for using a slider animation to make this aha moment more interactive.

​→ See how Tuple makes screen sharing fearless​

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Example #2 - Deepgram's AI Demo

It’s not enough to say your product has “AI.” Buyers want to know exactly what that means and how your product can help them.

This interactive demo from Deepgram lets you experiment with their API right on their website. Interested in their Text to Speech feature? Just type any text and play it back using one of their featured voices.

​→ Try Deepgram AI​

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Example #3 - Canva Introduces Persona-Specific Work Kits

This is a great example of persona-specific buyer enablement.

Canva recently introduced “Work Kits” that include templates and resources tailored to the needs of various departments, like HR, marketing, and sales.

​→ Check out their launch blog post​

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Example #4 - Wiz's Penny Drop Diagram

Here’s a great diagram from Wiz that quickly explains the differentiated value of their cloud security solution.

In seconds, even a cyber security dummy like me can quickly understand that their platform can detect a layer of threats that typically go undetected.

​→ Check out Wiz's penny drop diagram​

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Example #5 - Something Has Hunter on The Verge of Snapping...

Klue’s at it again with another clever launch video. This time, promoting their new Gong integration.

It’s clear this video is targeted directly at their primary user persona, not the economic buyer, and does an awesome job of tapping into the emotional pain associated with manually tracking competitor mentions in sales calls.

The final screen sums up the value well with: “know when competitors show up in deals. Without all the noise.”

​→ See what's bothering Hunter​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Somewhere​
• ​Technical/Platform Product Marketing Manager @ Legion Technologies​
• ​Product Marketing Manager @ Hospitable.com​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​5 invisible obstacles to a new messaging initiative - Emma Stratton shares 5 obstacles killing your messaging project and 5 ways to turn it around.
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2. ​How to nail Product Hunt - Stefan Bader shares everything he’s learned about how to launch successfully on Product Hunt.
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3. ​Optimize your demo landing page in 3 steps - Tas Bober shows how to optimize your “get a demo” page in 5 steps and get 30% more demo submissions.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!