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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
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Our next cohort for Ready For Launch starts soon!
This 4-week cohort-based course will help you master the art of product launches β from research and strategy, to execution and measurement.
Join me and my pals Andy McCotter-Bicknell and Tamara Grominsky as we share the tools, processes, and frameworks we've used to run dozens of successful product launches at companies like ClickUp, Unbounce, Klue, Kajabi, Chili Piper, and more.
ββ Enroll now β next cohort starts August 29β
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Example #1 - Donβt Get Robbed By Bad Guy AI
The latest ad campaign for Salesforce AI focuses on one thing. Data security.
They know large enterprises are weary of data breaches and mistakingly sharing customer data, so they zero in on that FUD.
Itβs a clever series starring Matthew McConaughey that paints the current AI landscape as the wild west, where bad guys are constantly trying to steal your customer data.
Luckily, Salesforce AI never steals or shares your customer data.
ββ See if you can spot the cameo from Corporate Broβ
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Example #2 - Tell a Story With Interactive Demos
Great demos are focused on use cases. They show buyers what itβs like using your product to accomplish a specific objective.
Interactive demos are no different, which is why this example from SmartPass is so great.
They put you in the shoes of three different personas β Students, Teachers, and Admins β to give you a complete sense of how their platform works.
ββ See for yourselfβ
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Example #3 - The Electrifying Power Showdown
Thereβs a lot to love about this comparison page from Jackery. But my favorite part is that their differentiation doesnβt require a lot of words to communicate.
Instead, they use simple pictures to convey concepts like Green vs Pollution, Quiet vs Noisy, Portable vs Heavy, Safe vs Unsafe, Affordable vs Costly, and Simple vs Complicated.
ββ Check out the power showdownβ
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Example #4 - The Award For Most Meta Hero Goes toβ¦
Anyword nailed this hero. Not only by calling attention to their own messaging, but also showing how their product works in the process.
97% Predicted Performance Score β Sweet!
ββ See the hero that speaks to PMMs β
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Example #5 - A Dazzling Platform Page
Can you sum up your platform in just three words? Dazz can.
I love how theyβve structured this platform section of their homepage. Each text block starts with a single word that anchors the value.
Put all the blocks together, and you get a simple, clear story. Discover. Reduce. Fix.
ββ Check out Dazz's platform pageβ
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Want more examples?
Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE.
ββ Go to PMMFiles.comβ
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
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βFind More Founding PMM Jobs βοΈβ
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3 More Things
Three articles, posts, or tools you should add to your swipe file.
- βAI Cheat Sheet - Confused about AI? Most people are. PMMs can help cut through the noise by bringing clarity to the chaos. Check out this Verge article to sharpen your AI chops.
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- βGTM For Product-Market Fit - Who manages GTM in your company? Roles can blur between PMMs and PMs, but Aatir and Maja have created a guide that clearly outlines how accountabilities can be split to avoid overlap and confusion.
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- βBeehiiv's Launch Playbook - Beehiivβs most recent launch drove 250,000+ impressions and their biggest revenue day in 30 days. Alex Lieberman studied every detail & deconstructed the entire process.
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What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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βJason and Aubreyβ
βSay hi on LinkedIn!