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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Our next Ready For Launch cohort starts in 8 days!

Let's talk about launches for a second.

Bringing new products and features to market is not easy. It requires a ton of work, tight deadlines, and lost sleep.

But it's also one of the clearest ways you (a PMM) can drive direct attention and inbound demand for your product.

That's why Andy, Tamara, and I created Ready For Launch.

A 4-week course that will help you master the art of product launches. We share the tools, processes, and frameworks we've used to run successful launches at companies like ClickUp, Unbounce, Klue, Kajabi, Chili Piper, and more.

​→ Enroll now — the next cohort starts in 8 days (Aug 29)​

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Example #1 - Forter Puts the Spotlight on Decision Makers

In most cases, your homepage shouldn’t be written for decision makers. But Forter shows there’s still a time and place for that messaging.

Their “Decision Makers” page spotlights economic buyers, with engaging videos and interviews. A perfect blend of social proof and buyer enablement.

It highlights the value of their software through the lens of the people who actually buy it.

​→ Check out the page made for Decision Makers​

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Example #2 - Intense Feature Animations

Most capability sections on a homepage use abstract product graphics that attempt to show their product, but never really do it justice.

These short animations from Contentsquare do an awesome job of explaining multiple use cases in just a few seconds.

​→ These are not your average feature animations​

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Example #3 - Spending Time in "Problem Land"

Many PMMs forget the problem section on a homepage.

We always want to launch into features and value without first spending time in "problem land," as my friend Jenn Allen-Knuth would say.

I love this example from UserEvidence that clearly explains the problem PMMs face with gathering case studies one-by-one before introducing you to their solution — the Customer Evidence Platform.

​→ Come spend some time in Problem Land

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Example #4 - How Brian Madden Uses Dropbox

Most case studies follow the same boring template.

So it stands out when a company like Dropbox focuses on telling real customer stories.

I feel like I'm not just hearing how Brian used Dropbox — I'm actually pulled into his story..

​→ Read about Brian's story​

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Example #5 - Chili Piper Shows Their Differentiation

One of the big differentiators between Chili Piper and their competitor, LeanData, is their user interface.

Both companies offer a very different experience when it comes to building routing flows.

So instead of just explaining this in their new comparison page, Chili Piper offered a visual comparison and used a slider to let visitors easily compare.

The visual speaks for itself.

​→ See the difference for yourself​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ tinyBuild GAMES​
• ​Product Marketing Manager @ Freshpaint​
• ​Lead Product Marketer @ Jam.dev​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Be Adaptable – PMM roles vary significantly from one org to the next. Logan Hendrickson shares his insights on the importance of being flexible and adjusting to the situation.
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2. ​Do Better Than Fine – We've all heard 'you’re doing just fine' from a manager. Find yourself wanting more? Sam Jocobs offers practical advice on how to push beyond 'fine' so you can achieve more.
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3. ​Message Better – We’ve encountered numerous messaging frameworks, each unique in its approach. Check out this comprehensive template from Alexander Estmer, designed to streamline your messaging and ensure clarity across your company.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!