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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Example #1 - Seamless Website Onboarding
Playground’s website makes you feel like you’re onboarding to their product with an in-browser tour.
In just four clicks, visitors are guided through a simple tutorial that demonstrates what Playground does and how it can be used.
It makes getting started with the product feel seamless and educates potential buyers without them having to dig through the website.
→ Get onboarded to Seamless in just 4 clicks
Example #2 - Affirm Clearly Explains "How"
"Buy now, pay later without the fees."
The concept is pretty simple to understand, but Affirm does a great job showing potential customers exactly how it works.
When all competitor messaging starts to sound the same, showcasing the “how” might take center stage as your way to differentiate.
→ See Affirm's "How it Works" page
Example #3 - Here Comes The Boom
Boom’s website instantly grabs your attention with bright colors and bold text. But what stood out to me was this particular section.
The H1: ”Stand out in a sea of talking heads.”
The playful copy is paired with simply-explained features that show how you'll easily stick out on camera — for all the right reasons. When I saw this, all I could think was… BOOM!
→ See how Boom brings the noise
Example #4 - Pigment’s Horizontal Messaging
For any company aiming to be a horizontal platform, this is textbook blocking and tackling.
Pigment manages multiple segments on their website with a simple and intuitive navigation.
I love how each “team” page is clearly structured, with clear messaging and use cases. It’s clear Pigment knows exactly who they’re selling to and the value they provide.
→ Check out Pigment's solution pages
Example #5 - Reachdesk Makes ROI Personal
Reachdesk’s ROI calculator stands out because of how personal it feels.
They anchor projected ROI to the specific metric a buyer wants to impact, like response rate, close rate, or velocity.
It's a smart way to make ROI more personal and believable, so potential buyers really buy in.
→ See how Reachdesk makes ROI personal
Want more examples?
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
Find More Founding PMM Jobs ↗️
3 More Things
Three articles, posts, or tools you should add to your swipe file.
- Use Cohorts to Improve Your GTM – KOHO’s founder, Daniel Eberhard, offers a unique perspective on cohort analysis. I’ve rarely seen PMMs approach segmentation this way.
- Grow Faster with Speed to Lead – How long does it take to acquire and onboard a new customer? Jonathan Metrick shares valuable advice on where to focus if you want to accelerate growth - "speed to lead".
- Make Better Decisions – While PMMs don’t always have formal decision-making power, they can influence teams to act decisively. Product Management legend Brandon Chu highlights that good decision-making hinges on using the right amount of information and acting quickly.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
Jason and Aubrey
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