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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Own's Clever Clarity

Within 10 seconds of landing on Own’s homepage, you know exactly what problem they’re solving.

The hero copy, company name, and website URL all tie together into a seamless story. It’s rare to see a company in such a complex space create this level of clarity so quickly.

No wonder Salesforce wants to buy them.

​→ See how Own delivers immediate clarity​

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Example #2 - Positioning Your Partner Program

Great positioning attracts the right buyers, but what about partners?

Reveal does this by outlining the underlying foundation of their partner program. It’s an easy way for partners to self-select, knowing exactly what to expect before signing up.

​→ See if you'd be a fit​

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Example #3 - 10 Reasons to Choose Tedy

Making it easy for buyers to buy is one of the best things you can do for your business. Tedy does just that with 10 clear points on why buyers should chose them.

As markets become more crowded, it’s surprising more companies aren't doing this. The faster your buyers know why they should choose you, the faster you hit your revenue goals.

​→ Check out "Tedy in 10 Reasons"​

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Example #4 - Branch Shows How They Go Low

It’s one thing to say you’re cheaper. It’s another to show how.

Branch’s simple diagram breaks down how they offer lower prices than competitors, making price their key differentiator. The diagram also educates buyers on the office furniture market, helping them understand what they’re really paying for when choosing a supplier.

​→ See how Branch goes low​

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Example #5 - The Comparison Homepage

When your product is built as the “anti-something,” your homepage can double as your comparison page.
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DuckDuckGo nails this by positioning itself as the privacy-focused alternative to Google Chrome. It's free, fast, and private.

They also bring a strong POV and educate buyers on the industry: “It’s a myth that companies need to track you to make money.”

​→ See how DuckDuckGo stacks up again Chrome​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Settle​
• ​Product Marketing Manager @ Iopa Solutions​
• ​Product Marketing Manager @ Zowie​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Make Better Onboarding Emails - Kate Syuma shares 3 tips to instantly improve your product’s onboarding emails.
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2. ​The Customer Evidence Gap - UserEvidence surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.
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3. ​Homepage Essentials - Stop guessing what belongs on your homepage with Anthony Pierri’s checklist of 7 essential homepage elements.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!