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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Human's in the How-To

This is a great example of showing how a tech + services product works in a simple and clear way.

Most tech + services companies gloss over their human elements. EvenUp puts people front and center with a clear 'how-to' diagram, highlighting their critical role in the delivery of customer value.

​→ See how EvenUp works​

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Example #2 - Everything You Need in a Hero

I've rarely seen a hero section like this. You can learn everything about HeadshotPro's product without scrolling through their website.

Most might say heroes need more white space but I disagree in this case. It effectively conveys everything you need to know at a glance, saving the reader time and driving faster action.

​→ Head over to HeadshotPro’s hero​

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Example #3 - Powerful Product Images

I love Oasis Security’s dynamic product images in the platform features section of their website. The images are high-quality, purposeful, and give a real sense of it would be like using the product—half product image, half demo!

These could easily be in the running for the 'Oscars' of product images!

​→ Add these to your product animation swipe file​

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Example #4 - Good Proof

Buyers love proof, but good proof is hard to get.

GoodDay nails it by showcasing specific, impactful ROI stats. They also go the extra mile by backing up these hard-hitting figures with strong social proof for a powerful 1-2 punch.

​→ Check out GoodDay’s impressive proof​

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Example #5 - Explaining With Analogies

Got a complicated product that’s tough to explain? Use an analogy to simplify it.

Exodigo, an underground geo-mapping platform, does this brilliantly on the top of its product page. Even without industry knowledge, I immediately understand what this complex product does.

​→ See how Exodigo uses analogies​

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Want more examples? Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE. ​→ Go to PMMFiles.com​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ PatientIQ​
• ​Sr. Product Marketing Manager @ Tackle.io​
• ​Sr. Product Marketing Manager @ Sentient Foundation​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Find Differentiated Value – Struggling with a product that seems undifferentiated? April Dunford shows how to uncover your unique value and explains why you’re going unnoticed.
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2. ​Get GTM Efficient – Jacco van der Kooij shares a powerful framework for measuring the efficiency of your GTM strategy.
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3. ​Move Beyond Time Savings – Stuck focusing on time savings as your core value prop? Follow Kyle Poyer’s advice to dig deeper and uncover more impactful messaging.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the Productivity Hub - My complete operating system for founding PMMs, built on Notion.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!