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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
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Example #1 - Human's in the How-To
This is a great example of showing how a tech + services product works in a simple and clear way.
Most tech + services companies gloss over their human elements. EvenUp puts people front and center with a clear 'how-to' diagram, highlighting their critical role in the delivery of customer value.
ββ See how EvenUp worksβ
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Example #2 - Everything You Need in a Hero
I've rarely seen a hero section like this. You can learn everything about HeadshotPro's product without scrolling through their website.
Most might say heroes need more white space but I disagree in this case. It effectively conveys everything you need to know at a glance, saving the reader time and driving faster action.
ββ Head over to HeadshotProβs heroβ
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Example #3 - Powerful Product Images
I love Oasis Securityβs dynamic product images in the platform features section of their website. The images are high-quality, purposeful, and give a real sense of it would be like using the productβhalf product image, half demo!
These could easily be in the running for the 'Oscars' of product images!
ββ Add these to your product animation swipe fileβ
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Example #4 - Good Proof
Buyers love proof, but good proof is hard to get.
GoodDay nails it by showcasing specific, impactful ROI stats. They also go the extra mile by backing up these hard-hitting figures with strong social proof for a powerful 1-2 punch.
ββ Check out GoodDayβs impressive proofβ
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Example #5 - Explaining With Analogies
Got a complicated product thatβs tough to explain? Use an analogy to simplify it.
Exodigo, an underground geo-mapping platform, does this brilliantly on the top of its product page. Even without industry knowledge, I immediately understand what this complex product does.
ββ See how Exodigo uses analogiesβ
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Want more examples?
Sharpen your skills and get inspired with 100s of practical product marketing examples, FREE.
ββ Go to PMMFiles.comβ
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
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βFind More Founding PMM Jobs βοΈβ
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3 More Things
Three articles, posts, or tools you should add to your swipe file.
- βFind Differentiated Value β Struggling with a product that seems undifferentiated? April Dunford shows how to uncover your unique value and explains why youβre going unnoticed.
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- βGet GTM Efficient β Jacco van der Kooij shares a powerful framework for measuring the efficiency of your GTM strategy.
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- βMove Beyond Time Savings β Stuck focusing on time savings as your core value prop? Follow Kyle Poyerβs advice to dig deeper and uncover more impactful messaging.
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What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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βJason and Aubreyβ
βSay hi on LinkedIn!