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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Example #1 - The Video Editor for Work
Capsule nails it again with their latest launch video.
It walks you through Capsule’s latest platform update and positions it as the only video editor designed specifically for work. A clear differentiation play in a crowded video editor category.
Bonus points for the production quality — you'd think these people knew a thing or two about video 😉
→ Check out Capsule’s epic launch video
Example #2 - The Great Ignore
This is one of the best narratives I've seen in a while. Turned into a compelling pre-launch video.
Strong visuals, entertaining format, and expert storytelling. I had legit chills watching it.
They even introduced their own marketing IP: “The Great Ignore.”
→ Watch Operator’s narrative video
Example #3 - Multi Persona Penny Drop
You don’t always need a fancy platform diagram to make your point.
Got a product that serves multiple personas with different needs? Check out this “Penny Drop image” from Setpoint.
With a simple diagram and clear copy, you quickly understand how their platform benefits each audience.
→ Check out Setpoint’s multi-persona diagram
Example #4 - The Ultimate Social Proof
Kit is for creators, but every creator’s business is different. That’s what makes their social proof section so effective.
You get a look inside each creator's business. Their revenue breakdown, key growth metrics, and "What's in their Kit."
Not only is it aspirational — you also get a real sense of how their different products can flex to meet your unique business needs.
→ See how Kit captures creators
Example #5 - Old Way, Neu Way
Neureality’s “old way, new way” graphic couldn't be more basic. But it also conveys a BIG message.
You can clearly understand how their AI architecture is faster, more efficient, and more scalable than the status quo.
→ See Neureality’s new way
Want more examples?
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→ Go to PMMFiles.com
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
Find More Founding PMM Jobs ↗️
3 More Things
Three articles, posts, or tools you should add to your swipe file.
- Stop Guessing, Start Asking – Use Kyle Poyar’s top 25 pricing questions to guide conversations, gather honest feedback, and make better pricing decisions.
- Underrated PMM Skills – Most PMMs see messaging and positioning as their “killer app.” Harish Peri shares his hot take on the skills that truly make a PMM stand out.
- How to Structure Your Website – Looking for website design inspiration? Use Robert Kaminski’s killer framework to build a website you’re proud of.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
Jason and Aubrey
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