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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Simpplr's Big Flex

Say what you will about waves and quadrants, but they still matter to many enterprise buyers.

So when Simpplr won the leader spot in all three — you know they had to let people hear it.

This ad is major validation flex that any enterprise buyer can send to their boss. And the CTA is great: "Discover Why"

​→ See Simpplr’s powerful proof​

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Example #2 - Clear and Simple Differentiation

This ad works for one simple reason: in a single glance, you know exactly what the company does and why they’re different.

Spotted on the Toronto subway, it’s perfect for the channel — short, clear, and compelling.

There’s no confusion about why someone would choose this company for buying and selling real estate.
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2% commission. It’s even right in their name!

​→ Check out their website, or go ride the Toronto subway.

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Example #3 - Objection Handling Hero

Objection handling is most effective when it’s proactive.

Slite does this immediately in their homepage hero.

By addressing a common concern—“there is no learning curve”—they speed up the sales process and reassure new potential buyers upfront.

​→ See Slite’s objection-handling H1​

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Example #4 - Fun and Tactile Problem Section

This problem section is effective, entertaining, and unique. It captures the frustration marketers face when creating ads.

A video shows exactly how the product solves the issue, and the interactive box beside it offers a fun, tactile way for buyers to engage.

I haven’t seen anything like this before.

​→ Play with Foreplay’s problem section here​

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Example #5 - A Product Page Disguised as TOFU Content

This landing page feels like a top-of-funnel piece of content, but it's actually an impressive blend of demand gen, content, and use case marketing.

It’s packed with useful, data-backed tips on improving form performance — the exact use case being highlighted.

And all of the CTAs lead to one thing: signing up for Typeform.

​→ See how Typeform’s blends TOFU and BOFU​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​B2B Product Marketing Manager @ Boostr​
• ​Senior Product Marketing Manager @ Team Cymru​
• ​Senior Product Marketing Manager @ OneSignal​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Customer Impact Scores - Emily Pick discusses how Clari uses customer impact as method of measuring the significance of smaller launches that have a big impact on retention.
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2. ​Launches Are The First Milestone - Aatir Abdul Rauf explains why a product launch should NEVER be the end goal — just the first milestone of executing a go-to-market plan.
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3. ​Messaging is NOT Copywriting - Yi Lin Pei explains why these two things are not the same, but they do share a lot in common.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!