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PMM Files 🗂️

Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.

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PMM Files #69 - Honest Demo Pages, No Words, and Bold Activation Emails

File #69 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Zenhub’s Honest Demo Page We’ve all had them. “Demo calls” that turn into a one-size-fits-all sales pitch. So Zenhub addresses this stigma head-on with their demo page copy. You get a real product expert, tailored demo, and honesty around their limitations. → See how Zenhub...

File #68 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - CommandBar's Category Narrative What's one simple way to get your category narrative out into the world? Write about it. Like this blog from CommandBar’s founder sharing their POV and vision for the future. The verdict is still out on whether User Assistance Platforms need to...

File #67 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Leaked Notion All-Hands Footage There are some features that customers want so bad, you really don’t need to say much. Which is why this video clip from one of Notion’s internal meetings is so smart. They refer to it as “leaked” which has you instantly intrigued. It’s a...

File #66 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... PMM Files Pro Update 👀 The votes are in. We just decided on our topic for the first PMM Files Pro monthly deep dive. ROI Calculators. If you haven't been asked to build one of these yet, you will. The trouble is that there isn't a great playbook on how to approach creating and sharing ROI...

File #65 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... PMM Files Pro Update 👀 We emailed our early access list this Monday and onboarded some of our first founding members 🎉 So far, the feedback has been awesome (and much appreciated). Early signs point to specific interest in templates, new example categories, and our monthly deep dives....

File #64 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... PMM Files Pro Update 👀 Under a week until we share PMM Files Pro with our early access list 😅 I created the simple graphic above to help show some of the things you can expect: A wide range of example categories Practical examples to inspire your work Templates to help you turn...

File #63 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... PMM Files Pro Update 👀 Before today's edition, I wanted to give you a quick update on PMM Files Pro, our premium membership giving you more examples, advice, and templates for producing great work, faster. We're just about ready to start letting in early access users, which is honestly...

File #62 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... PMM Files Pro 👀 I want to let you in on a secret. We're building a premium PMM Files membership. That means: ✅ More examples across more topics and use cases ✅ Easier ways to find the right inspiration quickly ✅ Templates for turning inspiration into awesome projects We're building a...

File #61 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Before today’s edition, I want to let you in on a secret. I’m building a premium version of PMM Files called PMM Files Pro (working name for now 🙂). Every week I get messages from PMMs telling me how the newsletter and website have helped them find inspiration, level-up their skills, and produce better...

File #60 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Get the Operating System for founding PMMs Struggling to stay on top of your product marketing projects and show your impact? I created the PMM Productivity Hub to help you better organize your work, conquer your project list, and prove your impact. Over 150 PMMs have started using the...