PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #76 - Comparison Homepages, Clever Clarity, and Explaining Your Lower Price
File #76 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Own's Clever Clarity Within 10 seconds of landing on Own’s homepage, you know exactly what problem they’re solving. The hero copy, company name, and website URL all tie together into a seamless story. It’s rare to see a company in such a complex space create this level of...
PMM Files #75 - Horizontal Messaging, Personalized ROI, and Here Comes The Boom
File #75 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Seamless Website Onboarding Playground’s website makes you feel like you’re onboarding to their product with an in-browser tour. In just four clicks, visitors are guided through a simple tutorial that demonstrates what Playground does and how it can be used. It makes getting...
PMM Files #74 - Founder Storytelling, Turning Data Into Decisions, and Letting Customer Do The Talking
File #74 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Last chance to register for Ready For Launch! If you're looking for more confidence and a proven playbook for product launches, our last cohort of the year starts this Thursday! In this 4-week course Tamara Grominsky, Andy McCotter-Bicknell, and I will share the tools, processes, and...
PMM Files #73 - Problem Land, Showing Differentiation, and Putting the Focus on Decision Makers
File #73 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Our next Ready For Launch cohort starts in 8 days! Let's talk about launches for a second. Bringing new products and features to market is not easy. It requires a ton of work, tight deadlines, and lost sleep. But it's also one of the clearest ways you (a PMM) can drive direct attention...
PMM Files #72 - Bad Guy AI, Electrifying Showdowns, and The Hero Built for PMMs
File #72 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Our next cohort for Ready For Launch starts soon! This 4-week cohort-based course will help you master the art of product launches — from research and strategy, to execution and measurement. Join me and my pals Andy McCotter-Bicknell and Tamara Grominsky as we share the tools, processes,...
PMM Files #71 - Persona-Specific Enablement, Interactive Aha Moments, and Hunter's About to Snap
File #71 - Web Version | Subscribe | Past Examples Read Time: 3.1 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Tuple's Interactive Aha Moment You can try to explain “fearless screen sharing” or you can simply show someone how your app automatically hides personal SMS conversations from other meeting guests. Bonus points to Tuple for using a slider animation to make this aha moment...
PMM Files #70 – Robo Call Revenge, Experience As Proof, and Benefits You Can Believe
File #70 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Reworkd Uses Experience as Proof Why do buyers value social proof? It gives them peace of mind that buying your product won’t be a decision they regret. But what can you use when you don’t have a lot of testimonials or case studies? Try showing proof that you have experience...
PMM Files #69 - Honest Demo Pages, No Words, and Bold Activation Emails
File #69 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Zenhub’s Honest Demo Page We’ve all had them. “Demo calls” that turn into a one-size-fits-all sales pitch. So Zenhub addresses this stigma head-on with their demo page copy. You get a real product expert, tailored demo, and honesty around their limitations. → See how Zenhub...
PMM Files #68 - Imperfect Demos, Category Narratives, and Whoop There It Is
File #68 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - CommandBar's Category Narrative What's one simple way to get your category narrative out into the world? Write about it. Like this blog from CommandBar’s founder sharing their POV and vision for the future. The verdict is still out on whether User Assistance Platforms need to...
PMM Files #67 - Leaked Footage, Detecting Bullsh*t, and The Power of Unpolished
File #67 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Leaked Notion All-Hands Footage There are some features that customers want so bad, you really don’t need to say much. Which is why this video clip from one of Notion’s internal meetings is so smart. They refer to it as “leaked” which has you instantly intrigued. It’s a...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.