PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #81 - Behind the Launch, Competitive Campaigns, and Making a Holiday
File #81 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - See Behind This $34K Course Launch It's hard keeping your launch top of mind after a few days, let alone a few weeks. Most launches fizzle out, but there are ways to keep them relevant. Here's one technique from Shlomo Grechin. He gives you a look behind the scenes of his...
PMM Files #80 - The Great Ignore, Old vs Neu, and The Ultimate Social Proof
File #78 - Web Version | Subscribe | Past Examples Read Time: 3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Video Editor for Work Capsule nails it again with their latest launch video. It walks you through Capsule’s latest platform update and positions it as the only video editor designed specifically for work. A clear differentiation play in a crowded video editor category.Bonus...
PMM Files #79 - Competitive Heros, Credibility Boosters, and Less Bullsh*t
File #78 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Central Handles the Bullsh*t Central knows what startups care about → building their business and staying focused. From the homepage hero to the company name, I love how Central communicates their value proposition. They manage all of the administrative bullsh*t, so startups...
PMM Files #78 - Everything in a Hero, Impactful Proof and Explaining With Analogies
File #78 - Web Version | Subscribe | Past Examples Read Time: 3.1 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Human's in the How-To This is a great example of showing how a tech + services product works in a simple and clear way. Most tech + services companies gloss over their human elements. EvenUp puts people front and center with a clear 'how-to' diagram, highlighting their...
PMM Files #77 - AI Underlords, Spot-On Segmentation, and Entering The Demo Arena
File #77 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Make AI Your Underlord No one wants an AI overlord, but everyone could use an AI Underlord. Descript playfully addresses common AI fears and push back by refocusing on how their product empowers creativity. What a cheeky way to build user confidence in AI. → See how Descript...
PMM Files #76 - Comparison Homepages, Clever Clarity, and Explaining Your Lower Price
File #76 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Own's Clever Clarity Within 10 seconds of landing on Own’s homepage, you know exactly what problem they’re solving. The hero copy, company name, and website URL all tie together into a seamless story. It’s rare to see a company in such a complex space create this level of...
PMM Files #75 - Horizontal Messaging, Personalized ROI, and Here Comes The Boom
File #75 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Seamless Website Onboarding Playground’s website makes you feel like you’re onboarding to their product with an in-browser tour. In just four clicks, visitors are guided through a simple tutorial that demonstrates what Playground does and how it can be used. It makes getting...
PMM Files #74 - Founder Storytelling, Turning Data Into Decisions, and Letting Customer Do The Talking
File #74 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Last chance to register for Ready For Launch! If you're looking for more confidence and a proven playbook for product launches, our last cohort of the year starts this Thursday! In this 4-week course Tamara Grominsky, Andy McCotter-Bicknell, and I will share the tools, processes, and...
PMM Files #73 - Problem Land, Showing Differentiation, and Putting the Focus on Decision Makers
File #73 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Our next Ready For Launch cohort starts in 8 days! Let's talk about launches for a second. Bringing new products and features to market is not easy. It requires a ton of work, tight deadlines, and lost sleep. But it's also one of the clearest ways you (a PMM) can drive direct attention...
PMM Files #72 - Bad Guy AI, Electrifying Showdowns, and The Hero Built for PMMs
File #72 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Our next cohort for Ready For Launch starts soon! This 4-week cohort-based course will help you master the art of product launches — from research and strategy, to execution and measurement. Join me and my pals Andy McCotter-Bicknell and Tamara Grominsky as we share the tools, processes,...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.