PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #86 - Why Free, Overcoming Fear of Change, and Solving Problems With Silence
File #86 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Why is Tawk.to Free? When I see “free” on a SaaS website I usually have lots of questions. What’s...
PMM Files #85 - The Big Flex, Clear Differentiation, and Objection Handling Heros
File #84- Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Simpplr's Big Flex Say what you will about waves and quadrants, but they still matter to many enterprise...
PMM Files #84 - The Launch Day Edition 🚀
File #84- Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. It's launch dayyy 🚀 Today is the official launch of the PMM Jetpack! To celebrate, I've created a very special "Launch Day Edition" where I share real tactics and examples from my launch. Once your done reading, if you want to help support the launch on LinkedIn, just click here. And if you're new, click...
PMM Files #83 - Crushing Problems, Niching Way Down, and How Burger King Went to #1
File #83 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Crushing Problem Awareness Crosswalks are there for a reason. But we're all guilty of bending the law when we're in a rush. In marketing terms, our "problem awareness" is very low. We're not motivated to use them. This interactive bus stop ad from the Quebec government is a...
PMM Files #82 - Buttons are Back, No-Fluff Comparison, and a Clever Convert Kit
File #82 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Buttons Are Back It’s easier to stand out when you’re the “anti-something.” That’s exactly what Clicks does in this bold launch video. In a world of touchscreens, they declare “Buttons are Back.” The tagline hits hard, and the up-close product shots made me want to reach out...
PMM Files #81 - Behind the Launch, Competitive Campaigns, and Making a Holiday
File #81 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - See Behind This $34K Course Launch It's hard keeping your launch top of mind after a few days, let alone a few weeks. Most launches fizzle out, but there are ways to keep them relevant. Here's one technique from Shlomo Grechin. He gives you a look behind the scenes of his...
PMM Files #80 - The Great Ignore, Old vs Neu, and The Ultimate Social Proof
File #78 - Web Version | Subscribe | Past Examples Read Time: 3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Video Editor for Work Capsule nails it again with their latest launch video. It walks you through Capsule’s latest platform update and positions it as the only video editor designed specifically for work. A clear differentiation play in a crowded video editor category.Bonus...
PMM Files #79 - Competitive Heros, Credibility Boosters, and Less Bullsh*t
File #78 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Central Handles the Bullsh*t Central knows what startups care about → building their business and staying focused. From the homepage hero to the company name, I love how Central communicates their value proposition. They manage all of the administrative bullsh*t, so startups...
PMM Files #78 - Everything in a Hero, Impactful Proof and Explaining With Analogies
File #78 - Web Version | Subscribe | Past Examples Read Time: 3.1 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Human's in the How-To This is a great example of showing how a tech + services product works in a simple and clear way. Most tech + services companies gloss over their human elements. EvenUp puts people front and center with a clear 'how-to' diagram, highlighting their...
PMM Files #77 - AI Underlords, Spot-On Segmentation, and Entering The Demo Arena
File #77 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Make AI Your Underlord No one wants an AI overlord, but everyone could use an AI Underlord. Descript playfully addresses common AI fears and push back by refocusing on how their product empowers creativity. What a cheeky way to build user confidence in AI. → See how Descript...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.